dukeMedia

I’m looking for a mnemonic device to remember this list of contextual filters. In the age of unlimited media choices that we are now entering, these ‘filters’ are the mechanisms that we use to make choices. I am constantly finding myself needing this list in meetings as I vet different projects… ABCRREP, CRAB REP, CRAB PER, BAR PERC… hmmm

• Availability
• Brand
• Convenience
• Ratings
• Recommendations
• Editorial (spin)
• Price